Blog
Field notes from the house — what we are learning on live briefs, written while it is still inconvenient.
Why Stractiv8 Impact – And Why Now
Why Stractiv8 Impact – And Why Now When hearing the words “non-profit” or “social change”, one tends to imagine visuals of orphans, war victims, soup kitchen lines, and maybe even animals under attack. And that’s not incorrect. It is what we have been shown for many years. What if we
EDITORIAL PILLARS
What informs our writing
Letters from the team on how organisations work to align power, narrative and trust.
What we see across the briefs that reach us — funding patterns, hiring, procurement, politics.
The working methods: checklists, frameworks and reflections from recent projects.
A SERIES
Stewardship Letters
Monthly letters from the founder on how organisations hold power, money and other people’s trust.
04
Who the work is actually for
Every project has a board that approved it and a person it is supposed to change. They are rarely in the same room, and the gap between them is where good intentions go to die.
- Lethumusa Kulube
- 7 min read
03
On being asked to be cheaper than we are
A note on the difference between a budget constraint and a value judgement, and why we answer them differently.
- Lethumusa Kulube
- 5 min read
02
Dependency is a design decision
Retainers are not inherently wrong. Retainers that exist because nobody documented anything are.
- Lethumusa Kulube
- 6 min read
RECENT ESSAYS
Everything else we have published.

Why Transactional Emails Deserve a Seat at Your Table
Why Transactional Emails Deserve a Seat at Your Table In today’s hyper-connected world, customer experience is the battleground for brand loyalty. Every interaction, from website navigation to post-purchase

The Power of Trust: Why Your NGO’s Website Needs a Privacy Policy
The Power of Trust: Why Your NGO’s Website Needs a Privacy Policy A robust online presence is crucial for NGOs in the Global South, but with that comes

Google Sites: A Simple yet Powerful Tool for Visibility
Google Sites: A Simple yet Powerful Tool for Visibility A web developer at an agency recently explored Google Sites for a seemingly simple project and was pleasantly surprised
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