Google Sites: A Simple yet Powerful Tool for Visibility
From Lethumusa’s Desk
A web developer at an agency recently explored Google Sites for a seemingly simple project and was pleasantly surprised by its capabilities. The experience highlights why Google Sites might be the perfect underdog hero for certain web projects.
The Client Challenge: A Budget-Friendly Business Website
The agency was approached by a local bookshop seeking a user-friendly website to showcase their inventory and upcoming events. They envisioned a clean, informative platform, but budget constraints were a major concern. The developer, knowing Google Sites is free, proposed it as a potential solution. The client, initially hesitant, was won over by the cost-effectiveness and intuitive interface.
Building Blocks of Success: Streamlined Design and Collaboration
The drag-and-drop editor made building the site a breeze. The team easily structured the website with clear sections for book categories, author profiles, and an events calendar. Google Sites offered a decent selection of pre-designed themes, allowing for a visually appealing website that matched the bookshop’s brand identity.
Another perk was the real-time collaboration. The team were able to work on the site simultaneously, streamlining the design process and efficiently incorporating client feedback.
Content is King: Effortless Integration with Google Workspace
The seamless integration with Google Workspace was a game-changer. The team effortlessly embedded a Google Form for event registration and a Google Sheet to showcase the latest book arrivals. This not only saved time but also ensured content consistency across platforms.
Launch Day and Beyond: Easy Management and a Happy Client
Launching the website was a one-click process, as Google Sites handles the hosting. The client was thrilled with the result, especially with how user-friendly the site is to update. They can easily manage content and add new events through their existing Google account.
The Verdict: Ideal for Budget-Conscious Clients
While Google Sites may not be the right fit for complex websites with intricate functionalities, it’s a fantastic option for budget-conscious clients who prioritize user-friendliness and ease of maintenance. For simple web projects, Google Sites can be the surprisingly powerful solution that a client is looking for.
