Case Study
Consistent Storytelling and Network Building for Regional Development
Partnering with Stractiv8 reenergised how this organisation told its story and connected with its community. Rather than simply delivering a communications strategy, we co-created a vision with the client, amplifying their mission and bringing their work to life for a broader audience.
The organisation aimed to enhance its visibility, foster stronger partnerships, and expand its reach to align with its mission of combatting poverty and fostering development. However, achieving this required:
• Aligning its key messaging with its core values.
• Creating visually appealing and compelling content.
• Sparking meaningful engagement across stakeholder groupings, namely: civil society, government, and private sectors.
Consistent Messaging | Visual Content creation | Dynamic Content Series | Collaboration Across Sectors |
---|---|---|---|
Co-developing a values-driven communication strategy that resonated with diverse audiences. | Producing eye-catching graphics and compelling video content that brought the mission to life. | Launching a weekly dialogue during the COVID era that helped the network remain connected, fostering engagement across sectors and sparking meaningful conversations. | Facilitating interactions that bridged civil society, government, and the private sector, amplifying collective impact. |
Website Design and User Experience | Pre-Planning and Speaker Preparation |
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Designing an intuitive platform that aligned to the vision of the Festival. | Preparing speakers and participants for the virtual format. |
Social Media Amplification | Real-Time Adaptability |
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Expanding digital reach to engage a broader audience. | Executing live sessions and attending to technical glitches. |
The Outcome
Our service and expertise brought remarkable outcomes, namely:
• Increased Visibility: Enhanced messaging, reaching a significantly broader audience.
• Stronger Partnerships: Collaboration with key stakeholders deepened, aligning efforts to combat poverty.
• Expanded Engagement: A dynamic content series, which became a central platform for dialogue and collaboration.
Our Reflections
Together with Stractiv8, this client was able to build a movement over and above running a campaign. This case exemplifies the power of thoughtful co-creation and collaboration in driving meaningful change and expanding impact.
Feedback from the client
During this time, Stractiv8 has provided strategic communications services, website management, social media management, report editing and formatting, and board meeting pack editing, which has met the high standards and satisfaction of our organisation.
We were also impressed with the excellent communication and attention to detail that Stractiv8 provided during their tenure. Stractiv8 service fees are competitive, and their package has served our network well.
Head of Operations, Regional Grantmaker in Southern Africa
Project Information
Client
Regional Grantmaker in Southern Africa
Project
Retained communications services
Date
October 2019 to December 2021
LocationÂ
Southern Africa
Service
Digital Engagement and Communications