From Lethumusa's Desk
Friends, colleagues and allies!
In true feminist style, we’re constantly seeking ways of envisioning and creating new realities. This dreaming is integral to the work we do for our clients, but also a standard we maintain for the Stractiv8 brand.
What was birthed as Stractiv8 Impact in 2018 has evolved into Stractiv8, and it gives me great pleasure to introduce you to the agency’s revised brand identity, which you will begin to see rolling out on our owned platforms.
The boldness and vibrance of our refreshed look are inspired by our African identity, which the team and I proudly embody while endearing ourselves to a broader Global South community. You may also notice how our Pan-African, feminist values are expressed more overtly in the way we speak; with the intention to appeal to like-minded organisations with whom to collaborate and co-create.
Beyond a fresh visual identity, we are evolving our ways of working; focusing on delivering design, content and platforms that lend authenticity, credibility and the alignment of brands to the communities that they serve. Thus, creating a seamless experience for all who encounter or collaborate with creative teams.
I am thrilled to explore what this new chapter means for Stractiv8 as we continue to build an agency, for agency, for change; and we’d be most honoured to take you along with us. Visit our new website here.
Until next time,
Lethumusa
